Huizhou TCL Light Electrical Appliance Co., Ltd.
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The HKTDC Hong Kong International Lighting Fair (Spring Edition) opened from 6th to 9th April at the Hong Kong Convention and Exhibition Centre. Celebrating a decade of success this year, the fair is a must-visit industry event for global buyers seeking the very latest in lighting design and technology. Covering all sectors of the lighting industry, the fair brings more than 1,350 exhibitors, which showcase a comprehensive range of finished products, solutions, parts and components.
As a leading manufacture of outdoor and indoor LED lighting products on the Chinese mainland, TCL Lighting changed his business strategic direction to artificial intelligence (AI) and Internet of Things (IoT). At the Spring Lighting Fair, we showcased Zigbee-enabled smart lighting and Bluetooth Mesh . With low power consumption, our Bluetooth Mesh can control a single device and can also be customised. Apart from the illumination function, it can be equipped with sensors to add value.
TCL smart control lighting system is easy to join with ALEXA platform, controlled by voice through Amazon Echo/Dot and App. End user can buy our products which are built-in smart control system such as Ceiling Lamps , downlights and office light from local market. Connect them into ALEXA after searching devices in APP a few minutes, all lights will be working well.
There are two control solutions for different type clients. Zigbee version is mainly for DIY end-users and TCL brand distributor. Our client don’t need to develop his own system, clients buy TCL smart lighting products from local market and connect to their PHILIS HUE gateway and home network. Without any extra device investment. Otherwise, TCL work with strategic customer for OEM and ODM business. We can provide total smart lighting control solution for them. Including smart lighting fixture Bluetooth gateway , cloud service and control system.
OEM business represents more than 80 per cent of our sales turnover while OBM and ODM take the remainder. We have joined the Hongkong Spring Lighting Fair for many years because it is a professional trade fair which attracts buyers from around the world. To increase our profit margin, our main goal is to expand our OBM and ODM business, with Asia and Europe being our target markets respectively. TCL is a well-known brand in this region, so it’s easier for us to develop OBM business through the Spring Lighting Fair.
Up till now, we have connected with buyers from Australia, Canada, the Chinese mainland, Hong Kong, India, the Middle East and the US. Many of them have expressed their interest in co-operating with our new smart lighting products. helping them to upgrade their traditional products into smart products.