Huizhou TCL Light Electrical Appliance Co., Ltd.
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TCL the creative three life acronym, meaning the creative life
The TCL group is China's largest Limited by Share Ltd, the global scale of the consumer electronics group, one of the. The overall listing of TCL group (000100.SZ), which owns 3 listing Corporation: TCL multimedia technology (01070.HK), TCL communication technology (2618 HK) and full electronic (1249 HK). Currently has a multimedia, communication, Huaxing Power, electric appliance group, Tongli Electronic Science and technology of five major industries and system of the Department, techne group, the new business group, investment business group, these companies and other business segments.
TCL was founded in 1981, more than 30 years, from Guangdong to Huizhou production tape small joint venture, will gradually expand operations to the telephone, television, mobile phones, refrigerators, washing machines, air-conditioning, small appliances, LCD panels and other fields, to create a plurality of first: the first phone hands-free button, the first 28 inch color TV, the first diamond phone, first domestic notebook computer, the world's first commercial 3D stereoscopic LCD TV, Internet TV, and the first to introduce the world's largest 110 inch four times the full HD (4K2K) 3D LCD tv.
TCL international exploration began in 1999, through a series of self branding and cross-border mergers and acquisitions practice, has laid a solid foundation for the overseas market, to become a leader in China enterprise internationalization. Up to now, TCL75000 employees throughout Asia, the Americas, Europe, Oceania, with sales offices in more than 80 countries and regions worldwide, and has 23 research institutes and 21 manufacturing bases in the world.
In 2013, TCL group's total revenue of 85320000000 yuan, of which, TCL multimedia LCD TV sales in 2013 17184000 units, the global market share of 6.5%, ranking third in the world, with 18.1% of the market share continues to rank first in the Chinese market; TCL mobile phone shipments of 55200000, ranking fifth in the world; Huaxing Power in 2013 sales liquid crystal panel and module products 21628000, ranked the world's fifth largest provider of LCD TV panel. In 2013 TCL brand value of 63900000000, continue to China color TV industry the first brand.
In 2014, TCL group user centric "transformation, to promote smart + Internet" strategy, the establishment of "product + service" business model. Build future oriented operating system, to enhance the technical capacity, industrial capacity, the ability of globalization, to strengthen the user centric operations and service capabilities. In five years the company will become a mainstream manufacturer in the world of intelligent terminal products, smart TV, smart phone sales reached the world's top three mobile users, the ARPU contribution to the development of 100000000 households and 100000000, embarked on the road of Internet technology pioneer, is committed to provide the ultimate experience of the product and services for users, make life more exciting.
Make the Leap through Continuous Innovation
This is an era full of opportunities and challenges, the intelligence and the surging tide of Internet has brought a broad business prospects, our product form, business mode and management idea, organizational structure will undergo a major test of transformation, will be re defined.
This is a must change and Reconstruction era, the business environment is rapidly changing, business model innovation, if not speed up the transformation of enterprises, find and seize new industry and market opportunities, build new capacity, the future will be threatened by growing crises.
If the internationalization of exploration in recent years TCL as passively adapt to the international impact and challenges, so, from now on, we have entered into a new stage of active planning international future development goals and tasks. We will stand at a new historical starting point, and strive to build a competitive TCL international enterprise!
In the overall strategy of TCL development in the next two to three years, we should consolidate the foundation, continuous innovation, to achieve a new leap forward. The "foundation", is to consolidate the foundation of management, strengthen the foundation of core competence; "continuous innovation", is to the technology, process and cultural reform breakthrough, will enhance the enterprise management level to a new height requirements of internationalization.
Firm ideals and TCL with "industry serve the country", in the course of development of the past thirty years, to break through the unremittingly international exploration, continuous innovation and change and never yield in spite of reverses the fighting, a fruitful harvest. At present, the growth in the Internet era, we need to explore a new path of enterprise development, but the real "subversion" is to change the mode of thinking, from the past to operating the product centric to user centric operations.
Carrying out "double + transformation strategy will be the focus of future work of TCL, we must have the courage to break the original business system, business ideas, business restructuring and reconstruction of tissue remodeling in accordance with the Internet thinking, promote" smart + Internet "strategic transformation, the establishment of product + service business model.
We believe that with the transformation of innovation and entrepreneurial spirit of the TCL, be able to complete the self transcendence, through subversive innovation, into the stream of life for the enterprise. The future, we will take the customer as the center, build future oriented operating system, to achieve a strategic transformation, to provide the ultimate experience of products and services for the user, make life more exciting!